Gion Festival 2017

The Gion Festival (Gion Matsuri) takes place annually in Kyoto and is one of the most famous festivals in Japan. It goes for the entire month of July and is crowned by a parade, the Yamaboko Junko on July 17 and July 24. It takes its name from Kyoto's Gion district.

Kyoto's downtown area is reserved for pedestrian traffic on the three nights leading up to the massive parade. These nights are known as yoiyama on July 16 and July 23, yoiyoiyama on July 15 and July 22, and yoiyoiyoiyama on July 14 and July 21. The streets are lined with night stalls selling food such as yakitori (barbecued chicken skewers), taiyaki, takoyaki, okonomiyaki, traditional Japanese sweets, and many other culinary delights. Many girls dressed in yukata (summer kimono) walk around the area, carrying with them traditional purses and paper fans.

During the yoiyama evenings leading up to the parade, some private houses in the old kimono merchant district open their entryways to the public, exhibiting valuable family heirlooms, in a custom known as the By?bu Matsuri, or Folding Screen Festival. This is a precious opportunity to visit and observe traditional Japanese residences of Kyoto.